- Hello -
"'Who in the world am I?' Ah, that's the great puzzle!"
I am a result-driven and data-oriented creative strategist with over six years of professional experience. Proficient in social and digital media marketing, content writing, and team management, I specialize in curating promotional campaigns and developing content strategies for brand communication through the use of automation and AI. At present, I serve as the Campaign Strategy Manager for KUOW Public Radio and lead strategies for over nine channels.
I recently graduated with a Masters in Communication and Digital Media and intend to apply my learnings and experiences to a professional career as a Servant Leader while emphasizing the values of compassion, empathy, and connection. When not in school or work, I am passionate about the various facets of literature and storytelling. I am also a part of two open-theme poetry anthologies, Rhythmic Quills published in January 2020, and Mirakee, published in November 2020.
As an individual who strongly believes in learning new things every day, I am currently working on expanding my horizon of knowledge through experience in video storytelling and UX/UI design. This zealous nature, to tap into new categories, has always helped me to understand the requirements of the industry. I further plan to dive into the segment of law and ethics in my remaining graduate school time, to understand the nuances of brand values and creativity under the lens of ethical marketing. Alongside these projects in the pipeline, I continue to stay connected with my first love, literature, and often find myself lost in the works of Lewis Carroll and his nonsensical world.
PAST
Born and raised in Delhi, India, I come from a family where everyone believes in expressing themselves and communicate is the key to happiness.
Since my childhood, I have always found myself fascinated by every book I read or the advertisements I saw as I would try to decipher its meaning. With time, it made me retrospect about the purpose of words, concepts, the signifier, the signified and how the union these elements created a flawless story. I realized I had an ardent desire to explore the world of wordplay which motivated me to pursue a Bachelor of Arts in English Literature, leading to a Master of Arts in English Literature.
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After my Undergraduation, I started working as a Content Writer and further, understood the value of words for brand to connect and grow.
PRESENT
From the heart of India, Delhi to the emerald city of the US, Seattle
To begin the next chapter of my life, I have moved from India to the US and started my second master’s in Communication and Digital Media at the prestigious University of Washington, Seattle.
This move is the turning point of my life that I had been waiting for! To be amongst great communication leaders and storytellers is helping me unravel the mysteries of wordplay, marketing, and the emotional connect that brand build, something I wished to decipher for a long time! This is preparing me well for my professional success and takes me closer to the goal of being a creative and content (literally and metaphorically) person.
FUTURE
A little bit of pixie dust, self-trust, and a big dream is all it takes to make it work.
My goal is to use the art of storytelling and be a leader who is able to connect the right audience to the right brand.
I confine in words.
I believe in speaking.
I breathe writing.
I respect listening.
I trust in the overall process of communication as it is the binding force of the society. Because if it wasn’t for it, how else will we be able to understand each other and develop a kind society?
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One brand at a time!
I want to dig deeper and understand how a brand, just like a human, earns trust and then, earns a loyal customer for a lifetime. I wish to understand the need of both sides and give customers the insight, through the use of social media, which helps them realize the brand fits in their life without extra effort.
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Branding
Let's define what your brand really stands for - values, foundations, mission, and aim.
If it clear to you, it should be clear to your consumers too!
Storytelling
Your brand needs to tell its story to its people. Let me help you narrate it in a way that you two form an emotional connect and a life-long relationship.
CREATIVE Writing
A brand requires to speak to its customers in a way that can be understood by its target audience.
You are here to help, not sell. Let's make it obvious using the right words and sentiment.
Consulting
A brand, just like a human being, needs to be nurtured with love, attention and care. I can help you understand what your brand is asking for, to make everlasting relations with its consumers.